Users will soon have a updated setting that enables them to cut down on the volume of AI-made content appearing in their feeds. This initiative comes as the company disclosed that it now features in excess of 1 bn content made with AI.
Testing and Rollout
The new functionality is undergoing trials over the next few weeks before a full-scale rollout. This shift coincides with a surge in content created by AI, fueled by recent content generation software.
AI Content on Other Platforms
It has been noted that nearly a tenth of the fastest-growing channels on a popular video site exclusively feature AI-generated videos. A considerable share of this output is considered “AI slop”, a phrase for poor-quality, factory-style content that is often absurd or bizarre.
Our research shows that numerous viewers like content produced via AI tools, including computer-generated images to science explainers, and we intend to give people the power to adjust the amount of that, according to their own preferences,” commented a spokesperson.
Volume and Proportions
TikTok disclosed that there are presently 1.3bn videos on its network identified as AI-generated. In total, over 100 m videos are submitted to the platform each day, making AI content a limited portion of its overall inventory.
Customizing Your Feed
Viewers will be capable of decrease or raise the volume of artificial media they view by opening the content preference feature in the application and selecting the AI content topic. Further subjects that can already be adjusted under the filter cover politics, style, cosmetics, and choreography.
Content Labeling and Policies
The platform’s guidelines oblige users to identify convincing AI-generated content, and it forbids malicious fake videos of well-known individuals or crisis events. Any believable AI video that is unmarked can be taken down under its community policies.
In addition, the service will from now on apply an artificially created label to content produced via its built-in AI features, or detected by an collaborative effort for spotting artificial media. This step is intended to deter users from attempting to evade the tagging system.
Responsible AI Funding
The platform is also establishing a $2 million awareness program for professionals and organizations to create informative material about ethical AI use. This program will support non-profit groups specializing in teaching programming and robotics.
Content Safety Approach
TikTok has supported its safety measures, amid discussion over plans to make redundant a large number of content moderators in Britain. TikTok is set to reduce 439 jobs in its trust and safety team in London, with worker representatives and online safety experts voicing alarm that people are being substituted by AI moderation.
A company official stated that human moderation would continue to be important, but AI can safeguard staff by eliminating the most distressing content prior to it has to be seen by humans. TikTok announced a 76% decrease in shocking and graphic content seen by content reviewers over the previous year due to reliance on its machine learning processes.
We believe it is crucial to balance staff and AI to ensure user safety,” she said. “We’ll have staff as integral to the approach, but we further consider it’s extremely critical to limit contact with harmful content as rapidly, which is why a significant AI assistance is really helping us work at speed.”
